The purpose of a website.

One of the first things you should think about when deciding on whether your business needs a website is the following. Who are you trying to engage, how and what are you offering?

The first is your engagement, your target audience. Figuring this out will easily cut the hassle of not knowing whether you need a website. Are you wanting to focus on a younger demographic? or the more mature age or even everyone you can possibly? Younger people are far more likely to find you on social media than they are through a website, whereas more than likely the the age group 45 and above would look for a website.

There isn’t a big push on owning a Yellow Pages or White Pages like in the past. Phones now can browse the internet and find the information/product/service you are offering. If not then people will be near a usable computer. One way or another people can easily surf the internet to find you if you have a website.

If you feel you can get away with a social media page or two alone, you’ll need to be aware not everyone has Facebook, Instagram or Twitter. So more than likely you will have 2 out of 3 if not all 3. This can hurt you if your target audience can’t look you up easily. More and more people are joining Facebook but there are plenty of people who still struggle to use it.

Finally with websites, some businesses, certainly overseas ones, may not believe your legitimacy as a business without your own website. Depending on the type of business you are, this can either bother you or not even worry you in the slightest.

Few points to think about and give some food for thought. Next time I will talk about content, promoting yourself and getting out there.

Ben

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